When Will the XOOT System Be Ready?
I’ve been putting off answering “When” because no one likes the answer….(especially me)
Timing brakes down into chains of events:
1. Mechanical Design and Pricing
Design->Engineering->Manufacturing Estimate->Build Prototype->Test. There’s some back and forth between steps but we’ve got a pretty good handle on this process.
2. Pre-Crowdfunding Marketing
Generate interest in the XOOT system. Get people to signup for notification when crowdfunding starts.
Run a crowdfunding campaign on Kickstarter.
4. Manufacturing and Shipping
Build the tools for manufacturing, build the XOOT systems, ship the XOOT systems, get your XOOT system.
Steps 1 and 2 happen simultaneously.
The best predictor for crowdfunding success is having a large email list. Typically only 5% of a list buys into crowdfunding. Our current email list needs to grow 10 times larger.
In the last crowdfunding attempt, we threw cation to the wind and just went for it, (with a small email list but lots of good will). Only 3% of our mailing list put money into crowdfunding. There were many reasons it went poorly but that 3% number burns in my brain…
– It validates market demand. If someone likes a XOOT system, that’s one thing one thing. If they put money down to get a XOOT system, that’s an entirely different thing.
– It a nice boost of capital that makes it easier to go into manufacturing.
I’ve been bankrolling the development of XOOT with my own savings. Going into manufacturing requires I risk EVERTHING! I’m a father of two kids and I’m within eyesight of retirement age. This requires extreme caution. Successful crowdfunding gives me confidence to tolerate the risk.
Don’t get me wrong. I BELIEVE IN XOOT! For years it’s been my total focus. I invented the XOOT system as better way for people to interact with computers. I’m very literally a hands on guy. I like to feel my work, push, pull, drag and build. Bringing the screen closer to you it allows for a more kinetic experience. That is why XOOT exists. It just so happens that most artists feel the same way.
Sorry… went off on a tangent there…
The short story is:
We need to solve the signup problem before setting a date.
Is There A Way To Speed Things Up?
Get people to visit the XOOT site and signup for crowdfunding notifications.
- Sign Up,
Only about 5% if the people visiting the XOOT site signup.
- Tell Others,
Word of mouth is always the best way to spread interest.
Most people find XOOT by doing a google search. Google ranks the XOOT site higher if it finds links that point to us or finds text that mention the “XOOT” system. Thus, a write about us on form, blog, or post. It’s a BIG help with our marketing effort.
– Chirs Myerchin